CALLING ALL CAPTAINS
Concept & design for Captain Morgan’s "Captain Hall of Fame". Potential inductees submitted photos and short essays about their exploits as one of four Captains. Through the Facebook app, users could enter, nominate others, and rally friends to vote for their favorites. Winners from each category earned a spot in the Captain Hall of Fame and an all-expense-paid Vegas vacation. Captain Morgan earned 200,000 new likes and 4 new brand ambassadors.
ROLE: SR. AD + COCNEPT/DESIGN | AGENCY: MCCANN MRM
Creative Director: Brian Wiesenthal | Copywriter: Kent Koren