THE MICHELIN MAN LIGHTS UP SOCIAL
The Michelin Man is a family man. So he seemed a natural to use as an alternative to the grim faces usually seen flickering on porches everywhere. After a couple of test carves, I created a stencil that anyone could master, then shared it across social channels. For the past 4 years, Michelin enthusiasts around the country have joined in, sharing their creations and getting some quality brand facetime.
ROLE: CONCEPT + ART + COPY | AGENCY: TBWA - NY