A BETTER WAY FORWARD
When Michelin decided to overhaul the UX/UI of michelinman.com, they wanted to apply the new format to subsidiary BFGoodrich's site as well. This meant designing a platform that could service two completelty different brands. It also meant creating all new content for michelinman.com. The result is shared structure that highlights product details and allows the respective brand voices to remain independent and flexible.
ROLE: SR. ART DIRECTOR | AGENCY: TBWA NY
Creative Director: Aaron Griffiths | Art Director: Isabella Castaño | Copywriter: Ani Munoz | Designer: Eric Kopicki