FOR EVERY EMOTION, THERE'S A FANMOJI.
Sports fans like to talk. Mainly trash. But whether shaming or uplifting, the dialogue never stops. The Toyota Fanmoji’s app takes advantage of this endless supply of fodder, marrying it with foundation of modern communication – the emoji, placing Toyota at the center of the conversation.
ROLE: SR. ART DIRECTOR | AGENCY: SAATCHI & SAATCHI
ACD + Ideation: Chris Mead | Creative Director: Chris Pierantozzi | Copywriter: Caroline Lee