Hero_Images_priusHero_Images_prius

IT'S PRIME TIME

Prius Prime is Toyota’s flagship Hybrid. It’s special. To tell the story of just how special, we created an all new page structure allowing us push the boundaries of toyota.com. With a mobile first strategy, we created an immersive, interactive world that guides visitors through the experience of owning a Prius Prime while highlighting the myriad of benefits provided by its plug-in hybrid technology. 

ROLE: ART DIRECTOR+DESIGNER   |   AGENCY: SAATCHI & SAATCHI

Creative Director: Marlon Hernandez  |  Copywriter: John Naderi  |  Art Director: Janice Ng  |  Designer: Annie Shao

[unex_ce_button id="content_wmtqyniwn" button_text_color="#ffffff" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#000000" button_padding="15px 80px 15px 80px" button_border_width="2px" button_border_color="transparent" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#f4135e" button_border_hover_color="TRANSPARENT" button_link="http://www.toyota.com/upcoming-vehicles/prius-prime/" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]VISIT SITE[/ce_button]
prius_iconsprius_icons
graphic_browser_blackgraphic_browser_black
prime_mlp_1024_1170prime_mlp_1024_1170
graphic_browser_blackgraphic_browser_black
prime_lgp1-0_full_1024prime_lgp1-0_full_1024
graphic_browser_blackgraphic_browser_black
prime_mlp_charge_swprime_mlp_charge_sw
mlp_768_insitchmlp_768_insitch
mlp_320_insitchmlp_320_insitch