IT'S PRIME TIME
Prius Prime is Toyota’s flagship Hybrid. It’s special. To tell the story of just how special, we created an all new page structure allowing us push the boundaries of toyota.com. With a mobile first strategy, we created an immersive, interactive world that guides visitors through the experience of owning a Prius Prime while highlighting the myriad of benefits provided by its plug-in hybrid technology.
ROLE: ART DIRECTOR+DESIGNER | AGENCY: SAATCHI & SAATCHI
Creative Director: Marlon Hernandez | Copywriter: John Naderi | Art Director: Janice Ng | Designer: Annie Shao