Toyota includes their "Safety Sense" suite of features standard on more models than any other manufacturer. To highlight this commitment to safety, we created animations and a flexible design library and that illustrated the key points of each feature. Used across web, banners, brochures, dealer installations, etc, Toyota Safety Sense now has consistent design language reminding customers of Toyota's leadership role in setting safety standards.
ROLE: ART DIRECTOR+DESIGNER | AGENCY: SAATCHI LA
Creative Director: Emily Yurko | Copywriter: Corey Rosenburg